Chase 'em.
Catch 'em.
Smack 'em.
Custom offshore trolling lures built for performance. Targeting tuna, mahi, wahoo, and marlin — handcrafted to order, proven on the water.
Built from the highest quality materials
1,000+ Color Combinations
Ships within 48 hours
Built for real results
One of a kind
Design Your Perfect Lure
Pick your head style, mix your inner and outer skirt colors from 15 options, choose your rigging — and we'll build it by hand. Every combination is unique. Every lure is yours.
1
Pick your size — 6" for mahi and wahoo, 8" for blue water big game
2
Choose your head — 4 styles, each with a different action in the water
3
Pick your skirts — choose both inner and outer skirt color
4
Add rigging — ship it ready to fish with a 7/0 or 8/0 hookset
1
2
3
4
Small (6")
Medium (8")
Step 1: Pick your head
Non Rigged
Artificial Rig
Pin Rig
Build Your
Smack
Smack
4,500+ configurations
Our lineup
Shop Our Lures
From compact mahi rigs to full-size offshore hunters. Every lure built to catch.
big game
8" Trolling Lure
Built for marlin, tuna, and trophy mahi. Maximum presence in the spread.
From $32.99
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Offshore favorite
6" Trolling Lure
The go-to for mahi, wahoo, and king mackerel. Fast action, proven results.
From $23.99
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surface action
Skirted Birds
Creates surface commotion that draws fish up and directs them to your spread.
$7.00
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Targets
Mahi-Mahi
WAHOO
tuna
sailfish
marlin