Angler approved

Best Sellers

Our most popular lures — proven on the water, built by hand, and ready to catch.

6" Trolling Lure
Top Pick
6" Green Machine
Our best selling color — built for mahi, wahoo, and offshore action. The Green Machine has been landing fish since day one.
From $23.99
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Fan favorites
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8" Trolling Lure
Best Seller
8" Trolling Lure
Purple Reign
From $32.99
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9" Trolling Lure
NEW
9" Trolling Lure
Bluewater Bandit
From $38.99
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Lure Bag
Best Seller
Lure Bag
Official Lure Bag
$19.99
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Smack 'Em T-Shirt
Smack 'Em T-Shirt
Multiple Sizes
$22.99
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Can't find what you're looking for? Build your own custom lure.

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What Our Customers Say

Their experiences speak for our quality and service.

I was getting hits as soon as these things hit the water. Ordered twice from Smack 'Em and will be back!

Alex Tchorous

High quality lures for a great price! Will definitely be ordering more. Great customer service!

Samuel Grant

The custom lure builder is a GAME CHANGER! Love being able to get exactly what I want!

Jordan Harrison

Ordered from multiple retailers. These came the quickest, were the highest quality, and gave me results on the water. GOOD PRICE!

Kevin Smith